Journal of Food, Agriculture and Environment

Vol 10, Issue 2,2012
Online ISSN: 1459-0263
Print ISSN: 1459-0255

Socio-economic determinants of honey consumption in Romania


Cristina Bianca Pocol 1, Călin Moldovan Teselios 2

Recieved Date: 2012-01-24, Accepted Date: 2012-04-28


In the context of global trends in adopting a lifestyle based on natural, healthy food consumption and naturist treatment of various diseases, honey receives an archetypal connotation in shaping this lifestyle, connecting it to tradition due to its authenticity and unaltered attributes, and also to modernity, by using scientific methods in the production process and marketing. The investigation of the honey consumption behaviour in Romania offers both a practical advantage (setting up marketing strategies) and an epistemic advantage, unveiling a less explored research niche. The results of this approach, based on quantitative and qualitative research techniques, show that there is a complex set of determinants of honey consumption, from perceptual to behavioural (food habitudes) and socio-economic (individual, household or environmental attributes). 


Honey, consumption, socio-economic determinants

Journal: Journal of Food, Agriculture and Environment
Year: 2012
Volume: 10
Issue: 2
Category: Food and Health
Pages: 18-21

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