Journal of Food, Agriculture and Environment

Vol 10, Issue 3&4,2012
Online ISSN: 1459-0263
Print ISSN: 1459-0255

An empirical study on consumer perception of food safety risk – An example of food additives


Lijie Shan 1, 2, Linhai Wu 2*, Lingling Xu 1, 2

Recieved Date: 2012-07-21, Accepted Date: 2012-10-02


Food safety is an issue receiving more concern and attention from consumers than before, as a series of food safety incidents occurred these years. In this issue, additive risk has been an outstanding concern. This paper is based on a questionnaire survey of 657 consumers from the three areas of Southern Jiangsu (Sunan), Middle Jiangsu (Suzhong) and Northern Jiangsu (Subei) where levels of economic development are of significant difference. The statistical analysis of this survey shows that the lower the level of economic development of an area is, the more attention consumers from this area pay to information on food safety, and they also tend to be more concerned about present condition of food safety. Food additives have become a factor that people worry about most. 


Consumers, risk perception, food additive, Jiangsu, empirical study

Journal: Journal of Food, Agriculture and Environment
Year: 2012
Volume: 10
Issue: 3&4
Category: Food and Health
Pages: 237-239

Full text for Subscribers

Note to users

The requested document is freely available only to subscribers/registered users with an online subscription to the Journal of Food, Agriculture & Environment. If you have set up a personal subscription to this title please enter your user name and password. All abstracts are available for free.

Article purchasing

If you like to purchase this specific document such as article, review or this journal issue, contact us. Specify the title of the article or review, issue, number, volume and date of the publication. Software and compilation, Science & Technology, all rights reserved. Your use of this website details or service is governed by terms of use. Authors are invited to check from time to time news or information.

Purchase this Article:   20 Purchase PDF Order Reprints for 15

Share this article :