Journal of Food, Agriculture and Environment

The effects of shopping malls on using urban parks: The case of Ankara, Turkey

Author(s):

Aybike Ayfer Karadağ

Recieved Date: 2012-09-30, Accepted Date: 2013-01-18

Abstract:

Urban parks and shopping malls are some of the important recreation sources of our present cities. Dense rush-hours of cities and time varying life styles affect the recreation need, choices and recreation source usage of urban people. In this study, the effects of shopping malls, which have become important part of the present urban life, on using urban parks were examined. During the process of determining the mentioned effect, 25 motivation items that direct the recreational preferences were questioned. The items were evaluated in the processes of “preference of urban parks and shopping malls’’ and “choice between an urban park and a shopping mall”. The study was carried out with the users of Ankamall, Cepa, Kent Park and Armada shopping malls in Ankara, Turkey. Within the scope of the study, questionnaire forms were used to gain data. The questionnaire was conducted to 492 participants with the techniques of random choice and face-to-face interview between May 2011-May 2012 on Saturdays and Sundays, when user density was high. The data was analysed with descriptive statistics, K-means cluster analysis and paired sample t-test. The results of the analysis showed that 25 motivation items had different levels of effect on the preference of urban parks and shopping malls. However, 15 motivation items were detected in the choice between urban parks and shopping malls. Among these criteria, bringing “easy transportation, cultural contributions, food-drink facility, accessible places and ergonomic outfits”, which direct the users to the shopping malls, in the urban parks will be effective on attracting the users to the urban park. Along with that, user satisfaction and preference will be increased in urban park choice by developing some motivation items of different effect levels. 

Keywords:

Shopping mall, urban park, recreation, motivation, Ankara

---

Journal: Journal of Food, Agriculture and Environment
Year: 2013
Volume: 11
Issue: 1
Category: Environment
Pages: 765-770

---

Full text for Subscribers

---

Information:

Note to users

The requested document is freely available only to subscribers/registered users with an online subscription to the Journal of Food, Agriculture & Environment. If you have set up a personal subscription to this title please enter your user name and password. All abstracts are available for free.

Article purchasing

If you like to purchase this specific document such as article, review or this journal issue, contact us. Specify the title of the article or review, issue, number, volume and date of the publication. Software and compilation, Science & Technology, all rights reserved. Your use of this website details or service is governed by terms of use. Authors are invited to check from time to time news or information.

---

Purchase this Article:   20 Purchase PDF Order Reprints for 15

---

Share this article :