Journal of Food, Agriculture and Environment

Vol 12, Issue 2,2014
Online ISSN: 1459-0263
Print ISSN: 1459-0255

Understanding consumers’ purchasing intention of organic beauty products


Khalil Md Nor *, Yee Yean Pink, Ameen Mahdi Al-Agaga, Dan Joon Chew

Recieved Date: 2014-01-30, Accepted Date: 2014-03-28


The purpose of this research study was to provide a general understanding of consumers’ purchasing intention of organic beauty product (OBP) among OBP and non-OBP buyers. A total number of 150 questionnaires were collected at a well-known shopping complex in Malaysia. Partial least square (PLS) approach was adopted in the analysis of the results. The findings of this study show that purchasing intentions of non-OBP buyers are significantly influenced by health consciousness and product availability, whereas OBP buyers are affected by environmental consciousness and product availability. However, purchasing intentions of both OBP and non-OBP buyers are not significantly influenced by information availability.


Malaysia, organic beauty products, purchase intention, environmental consciousness, health consciousness

Journal: Journal of Food, Agriculture and Environment
Year: 2014
Volume: 12
Issue: 2
Category: Food and Health
Pages: 155-159

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