Journal of Food, Agriculture and Environment

Organic food market as mediator between profit driven society and sustainable development: Pilot study on consumers’ perceptions on organic food

Author(s):

Dacinia Crina Petrescu ¹*, Ilie Covrig ²*, Ioan Gheorghe Oroian ²*, Teodor Rusu ²*, Ioan Valentin Petrescu-Mag ²*

Recieved Date: 2013-05-12, Accepted Date: 2013-10-24

Abstract:

In a highly competitive market environment, dominated by conventional products, organic market niche existence depends on consumers’ trust. Based on this fact, the present pilot study focused on three key issues related to organic food consumptions: trust (5% of interviewed consumers have little or no trust in what they buy as organic, 66% of them have average trust and 29% have high and very high trust); perception of the organic buyers community (26% of questioned consumers think that others have low and very low consumption levels of organic food, 60% of them believe others consumption is average and 14% of them believe is high and very high); money spent (17% of interviewed consumers spend maximum 11 euro/month, 72% of them spend between 12-111 euro/month and 11% of them spend more than 11 euro/month on organic food).

Keywords:

Organic food, consumers’ perceptions, trust, consumption level

---

Journal: Journal of Food, Agriculture and Environment
Year: 2013
Volume: 11
Issue: 3&4
Category: Food and Health
Pages: 331-334

---

Full text for Subscribers

---

Information:

Note to users

The requested document is freely available only to subscribers/registered users with an online subscription to the Journal of Food, Agriculture & Environment. If you have set up a personal subscription to this title please enter your user name and password. All abstracts are available for free.

Article purchasing

If you like to purchase this specific document such as article, review or this journal issue, contact us. Specify the title of the article or review, issue, number, volume and date of the publication. Software and compilation, Science & Technology, all rights reserved. Your use of this website details or service is governed by terms of use. Authors are invited to check from time to time news or information.

---

Purchase this Article:   20 Purchase PDF Order Reprints for 15

---

Share this article :