Journal of Food, Agriculture and Environment

International comparison of organic farming preferences in food choices among the Lebanese population


Jana Dwaidy, Dina Cheaib, Adla Jammoul, Ian Watson, Nada El Darra,

Recieved Date: 2021-02-02, Accepted Date: 2021-03-30


Consumers’ curiosity and desire towards organic food and an apparently healthier lifestyle directed the organic sector to expand. Retailers and farmers are contributors in this growth. Organic agriculture is an unconventional tillage intended to esteem the biotic cycle of manufacturing system. The amplification of the organic food market drives this study to investigate the increased demand, determine the motivational factors and illustrate consumers’ willingness to buy these products. A questionnaire was designed to target Lebanese organic consumers while shopping from organic food markets in North Lebanon. The descriptive findings indicate that Lebanese consumers seem to be aware about the environmental and health benefits of organic food, which present their main motives for buying. However, they lack confidence towards the safety and quality of local organic food. The high cost of organic food plays is the most significant barrier for consumers purchasing organic food. Organic food is an essential part in the Lebanese market and companies must increase consumer’s trust towards local organic food if the market penetration is to increase.


Organic food, health, Lebanese, consumers, questionnaire,

Journal: Journal of Food, Agriculture and Environment
Year: 2021
Volume: 19
Issue: 2
Category: Food and Health
Pages: 7-13

Full text for Subscribers

Note to users

The requested document is freely available only to subscribers / registered users with an online subscription to this Journal. If you have set up a personal subscription to this title please enter your user name and password ( All abstracts are available for free.

Article purchasing

If you like to purchase this specific document such as article, visit the site Software and compilation, Science & Technology, all rights reserved. Your use of this website details or service is governed by terms of use. Authors are invited to check from time to time news or information.

Purchase this Article:   20 Purchase PDF Order Reprints for 15

Share this article :