Journal of Food, Agriculture and Environment

The social responsibility of consumers when purchasing household items during lockdown period in Coimbatore District


Kunhikannan Anish, M. N. Sasirekha

Recieved Date: 2021-01-10, Accepted Date: 2021-03-26


The aim of this research is to investigate the social responsibility of the consumers and their intentions while purchasing household items during lockdown time. The COVID-19 pandemic has forced to shut down all the regular activities and move onto online platform. However, due to the lack of consumer adoption to the online grocery market, the public were forced to purchase provisions and household items by approaching the nearest grocery shop. We conducted a survey among 532 respondents living in Coimbatore District, using Google forms to study the consumers General Awareness about COVID-19, their opinion on sense of control and also on their survival mode. Based on the analysis and findings the researcher has given relevant suggestions. The statistical tools used are percentage analysis, one-way ANOVA, Z-test, Chi-square.


COVID-19, sense of control, survival mode, awareness, social exigency, lockdown

Journal: Journal of Food, Agriculture and Environment
Year: 2021
Volume: 19
Issue: 2
Category: Environment
Pages: 76-82

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