Journal of Food, Agriculture and Environment
Vol 21,
Issue 1,2023
Online ISSN: 1459-0263
|
|
|
|
Newsletter
Subscribe to our newsletter and stay up to date with the latest publishes
Investigating antecedents of consumers’ word-of-mouth intentions and behaviours in restaurants
Author(s):
Nupur Shah,
Juhi ShahRecieved Date: 2022-11-12, Accepted Date: 2022-12-22
Abstract:Word of mouth communication is considered to be an effective interpersonal practice for sharing the feelings towards product/service/company to fellow consumers. With the advent of Internet, the consumers are now facilitated to share and exchange consumption-related information through online consumer reviews. This relatively new form of word-of-mouth communication, electronic word-of-mouth (eWOM) communication, has only recently received significant managerial and academic attention. Restaurant industry is one of the flourishing sectors giving considerable returns to the Indian economy. Many academic studies have looked at the effectiveness of traditional word of mouth behavior in generating loyalty/disloyalty towards restaurants. However, we felt there was a need for an extensive study that examines antecedents/factors that drive consumers to spread positive/negative WOM/eWOM in online consumer-opinion platforms for the restaurants. The literature analysis of this study will provideimportant implications for further research and practice.
Keywords:Word of mouth,
electronic word of mouth, online reviews, antecedents, social influence, consumer behavior, social media, restaurant industryJournal: Journal of Food, Agriculture and Environment
Year: 2023
Volume: 21
Issue: 1
Category: Food and Health
Pages: 39-47
Full text for Subscribers
Information:
Note to users
The requested document is freely available only to subscribers / registered users with an online subscription to this Journal. If you have set up a personal subscription to this title please enter your user name and password (https://www.wflpublisher.com/Pages/subscription-procedure). All abstracts are available for free.
Article purchasing
If you like to purchase this specific document such as article, visit the site https://www.wflpublisher.com/Journal. Software and compilation, Science & Technology, all rights reserved. Your use of this website details or service is governed by terms of use. Authors are invited to check from time to time news or information.
Purchase this Article: 20 Purchase PDF Order Reprints for 15
Share this article :